Birth of a Fan

How is loyalty generated? How is a die-hard fan produced? Think of the many things in this world that you like. When does ‘liking’ morph into zealous admiration? Why are you a fan of that particular sports team? Why are you a fan of that one artist?

Fandom (and its antithesis, loathe) of an object is birthed because of a person’s exposure to the object’s story.

Chapter 41, Moby Dick
I, Ishmael, was one of that crew; my shouts had gone up with the rest; my oath had been welded with theirs; and stronger I shouted, and more did I hammer and clinch my oath, because of the dread in my soul. A wild, mystical, sympathetical feeling was in me; Ahab’s quenchless feud seemed mine. With greedy ears I learned the history of that murderous monster against whom I and all the others had taken our oaths of violence and revenge.

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